Customers are increasingly asking AI which local business to hire.
Free 90-Minute AI Visibility Workshop · In PersonIs Your Business Readyto Be Recommended by AI?
Learn how to accurately measure your AI visibility, understand why AI recommends some businesses over others, and leave with a practical action plan you can implement immediately.
Designed for Local Service Businesses
AI Visibility
Workshop Playbook
Measure • Improve • Get Recommended by AI
GrowSmallBiz
Workshop Edition
Receive this playbook at the end of the session and leave with your personalized AI Visibility Action Plan — yours to keep when you stay through the end of the workshop.
- AI Visibility Checklist
- AI Recommendation Scorecard
- 90-Day Action Plan
- Date
- To be announced
- Time
- To be announced
- Format
- Live in person • 90 minutes
- Cost
- Free
- Seats
- Limited
The Shift in Customer Behavior
The Way Customers Find Local Businesses Is Changing
Customers are no longer relying solely on traditional search engines. They're increasingly asking AI platforms which business to hire, what service to choose, and who they can trust. Understanding this shift is the first step toward improving your AI visibility.
Customers Are Searching Differently
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Customer Search Journey Graphic
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AI Search Is Growing Rapidly
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AI Search Growth Statistics
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AI Gives One Answer Instead of Ten Blue Links
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Traditional Search vs AI Recommendations
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Understanding how search is changing naturally leads to the next question...
Presented by
Subrata Guha
Founder, GrowSmallBiz
- AI Search Optimization
- Local SEO
- Digital Transformation
- AI Visibility
Understanding the shift in customer behavior naturally leads to the next question.
The New Front Door
What Is AI Visibility?
AI visibility is whether AI assistants and AI-powered search results mention, recommend, and cite your business when someone asks a question your business could answer. It is not a ranking position. It is whether your name appears in the answer at all.
They ask
"Who's the best [plumber] near me?"
AI answers
"You're in great hands with your business — 5-star rated and trusted nearby."
A homeowner used to type "plumber Walnut Creek" and scan a list of links. Today they type or say:
"Who's the best plumber near me, and who should I actually call first?"
They get back a short, confident answer with two or three business names and a reason for each. There is no page two. Either the AI knows enough about your business to name you — or, as far as that customer is concerned, you do not exist.
To understand AI recommendations, it's important to understand how AI search differs from traditional search.
The Shift
Ten Blue Links vs. One Written Answer
Nothing about search broke. The interface changed — and with it, what it takes to get found.
How search used to work
- Someone types a keyword and sees ten blue links.
- You compete for position — page one, then top three.
- Being on page one usually means being seen.
- Traffic arrives, and you get a chance to convince the visitor.
- You measure rankings, clicks, and impressions.
How search works now
- Someone asks a full question and gets one written answer.
- You compete to be mentioned inside that answer at all.
- There is no page two — there are three or four names.
- The AI does the convincing, using whatever it can find about you.
- You measure mentions, citations, and whether you were named.
Customers don't rely on just one AI platform.
Six Front Doors
Six Places People Ask. One Question Every Day.
Each of these platforms builds its answer from a slightly different mix of sources. The workshop covers what each one reads — and what it means for a local business.
Google AI Overviews
The AI summary that now sits above the blue links — and answers the question before anyone scrolls.
ChatGPT
People ask it for a recommendation in plain language and act on the handful of names it gives back.
Google Gemini
Pulls from your profile, your reviews, and your site to decide whether you belong in the shortlist.
Perplexity
An answer engine that cites its sources — so the businesses it links to get the click and the credit.
Claude
Increasingly used for research and shortlisting, drawing on the web content it can verify.
Grok & Local AI Search
Real-time, social-fed answers plus the map-pack results that still drive most 'near me' calls.
Six places. One question every day. The workshop is about making sure your business is the answer.
What You'll Learn
- What AI visibility is and why it now matters for local service businesses
- How ChatGPT, Gemini, Perplexity, Claude, Grok & Google AI Overviews choose which businesses to recommend
- How to audit your current visibility across all six major AI platforms
- The content and signals that make AI platforms cite and recommend you
The Agenda
What You'll Learn in 90 Minutes
No slideware theory. You will leave able to check your own AI visibility and fix the gaps yourself.
How AI search actually decides who to name
A plain-English walkthrough of where these tools get their information — your website, your Google Business Profile, your reviews, directories, and third-party mentions — and how they weigh it.
Check your own AI visibility live
You will run the same prompts we use, across multiple AI platforms, and see with your own eyes whether your business gets named for the services you sell in the area you serve.
The signals you can fix yourself this month
Entity consistency, service and location clarity, review substance, structured answers on your own pages, and citation cleanup — what each one is, why AI reads it, and how to fix it without a developer.
Writing pages an AI can quote
Why the way you format an answer matters as much as the answer itself, and how to structure a service page so an AI can lift a clean, accurate sentence about your business out of it.
Local specifics that decide 'near me' answers
Service areas, categories, hours, photos, and reviews — the local layer AI leans on hardest when the question ends with 'near me'.
Live Q&A
Bring your business. We will look at real examples from the room and talk through what to do first.
- AI Search Optimization
- Local SEO
- AI Visibility
- Digital Marketing
Why Attend This Workshop?
- Practical Frameworks
- Live Demonstrations
- Real Business Examples
- Interactive Q&A
Your Host
Subrata Guha, Founder, GrowSmallBiz
Founder of GrowSmallBiz, a Bay Area digital marketing practice serving local service businesses. Subrata specializes in AI search optimization and local SEO, helping owners get named consistently by ChatGPT, Gemini, and Google AI. His sessions are hands-on and practical — show the evidence, explain the mechanics in plain language, then hand over the steps. Hosted in partnership with local chambers of commerce.
20+
Years Technology Leadership
AI Search
Optimization
Local SEO
Strategist
Hands-On
Workshop
Outcomes
After This Workshop You'll Be Able To
Not an agenda — the practical outcomes you walk away with.
Who Should Attend
Built for Local Businesses and DIY Marketers
If you own the outcome of your own marketing, this session is for you.
Local service business owners
- Home services, health and wellness practices, and professional service firms
- You rely on being found by people nearby who need you today
- You have a website and a Google Business Profile, but no idea what AI says about you
- You want to understand the shift before you spend money on it
DIY marketers and in-house SEOs
- You already manage your own SEO, content, or listings
- You know traditional SEO but have not adapted it for answer engines
- You want the checks and the fixes, not a pitch
- You would rather do the work yourself with the right roadmap
Reserve Your Seat
Register for the Free AI Visibility Workshop
Sign up below and we'll send the venue details and the calendar invite. No cost, no obligation.
Registration form coming soon
Seats for the next session open shortly. In the meantime, call +1 (925) 886-3724 to be added to the invite list.
Reserve My Free SeatNo sales pitch. Practical education. Live Q&A. The AI Visibility Workshop Playbook will be provided exclusively to attendees who stay through the end of the live workshop.
No commitment. No pressure. Just a straight explanation of how AI search works and what to do about it.
AI Visibility
Workshop Playbook
Measure • Improve • Get Recommended by AI
GrowSmallBiz
Workshop Edition
Receive this playbook at the end of the session and leave with your personalized AI Visibility Action Plan — yours to keep when you stay through the end of the workshop.
- AI Visibility Checklist
- AI Recommendation Scorecard
- 90-Day Action Plan
FAQ
Workshop Questions, Answered
Everything people ask before they register.